After a challenging 2013, Zynga is trying to bounce back and strike a turnaround. The social networking game developer has launched a new lineup of mobile games in an effort to set greater and more stable presence in smartphones and other mobile devices.
In a recent blog post, COO Clive Downie said he hopes that the new mobile games would effectively demonstrate how the company has its commitment to test, listen to, and evolve its popular games based on users’ feedback. He reiterated how Zynga considers users as its lifeblood. He added that he hopes the new game franchises would grow further and be sustainable as those try to bring about unique entertainment experience to gamers.
List of new mobile games
On top of the list of new mobile games is FarmVille, which has so far garnered 400 million users, making it one of the company’s most popular titles. Virtual farmers could now take their homestead wherever they go with the mobile version of FarmVille 2: Country Escape. This version would connect online and mobile experiences to facilitate playing online and offline.
Zynga is wasting no time to bring back its Poker game through New Zynga Poker. It comes obviously with a more personalized gameplay, an updated interface design, and ‘lightning fast’ performance.
This mobile game would be easier to play in the same table along with users’ friends.
Lastly, Zynga is bringing to mobile what it considers as its real gem. Words With Friends has finally gotten its mobile makeover. The mobile version comes complete with its own dictionary that
is suited for smaller screens. It comes with definitions as well as audio pronunciations. There are even new Leaderboards to amplify wins.
The struggle of Zynga
Zynga became a household name six years ago when its titles became viral across the social media, especially in Facebook. The success prompted it to go publicly listed in 2011. So far, it is boasting about 1 billion users who have already played any of its games.
However, the San Francisco-based firm went into a struggle after its IPO. It was struck with bad luck since then. It reported dismal financial results and has endured departures of several executives. It even underwent major downsizing efforts and had to implement cost-cutting measures.
For some time now, the company has been criticized with its slow adoption to mobile gaming. Now, Zynga should hope that it is not yet too late for it to regain its past stature.