Even though YouTube hardly needs a traffic enhancement, its creative team certainly thinks so. This is why the homepage of YouTube’s app, which is available on smart phones and iPhones, has undergone major renovation and now includes improved recommendations and much more!
According to Engadget, YouTube had been working hard at developing a whole new system of recommending videos that would predict what the user wants to view or listen to next, even before he/she has really time to think about it. This “deep neural network” is aimed at keeping people engaged in the site for a longer period than they have been spending till now.
The overall look of YouTube’s homepage has also been modified with the elimination of the miniature thumbnails, which have been replaced by high resolution images and larger icons. Also, the recommended clips are designed to show up in a list that is organized in a descending order, based on popularity. Johanna Wright, YouTube’s VP of Product Management, spoke out regarding their homepage upgrade: “Instead of recommending groups of videos to you, we’re going to take the best video from the groups and put them in the right order for you”.
It seems like YouTube is on the right track with its new and improved homepage. Joanna Wright has revealed in a conversation with TechCrunch that Youtube has already conducted a test run of its new recommendation algorithm on a few dedicated YouTube users in the last couple of weeks and received favorable results. It was seen that they stayed back to watch videos for a greater length of time than they were usually used to doing.
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