There could be no other better time to be a video creator for YouTube. The video-sharing site has announced plans to shoulder the video production expenses of several of the popular video creators for the Website. It said the project would be started soon.
The company apparently aims to provide assistance to some of the homegrown stars so they could produce videos with higher quality for the millions of fans to further appreciate. Logically, it believes that better quality of videos would also further increase the popularity of the site.
To date, over a billion viewers visit the Website each month. The daily watchtime is also increasing by 50% annually.
Experimenting on new ideas
The move would come as a form of recognition from YouTube, which reiterated that creation of compelling original content is not as easy as it seems. The company also intends to learn more about the process through this project.
And with the obviously significant budget allocation, the Website also intends to ‘get its hands dirty’ through trying out new ideas and formats. YouTube hints that it is not scared to commit mistakes. Moreover, it wants to be with its top creators as they produce more fantastic videos to be posted on the online site.
Support for video creators
This will not be the first effort for YouTube to invest into video creation. Last year, it opened a number of expensive video production studios globally. Recently, it also rolled out an advertising and marketing campaign to help boost the fan bases of some of its top creators like Epic Rap Battles of History and Bethany Mota. The company will extend such marketing campaigns to the UK, Germany, Brazil, and France.
In the end, YouTube reiterated that such efforts are part of its intention to return to favor and to give back for all the successful years of its existence. The Website remains as the most popular video-sharing site online. In terms of advertising, the company has also proven that it is an ideal venue for ad placements. And lastly, the number of its regular viewers continues to grow and continue to spend more hours on the site as days pass by.