Some people have been criticizing Walmart for breaking the retail tradition by opening its stores and activating its online shops on Thanksgiving Day. But for the giant retail chain, it was very worth it. In fact, the company could not contain its happiness over record sales it generated that day alone.
Walmart has revealed that it served a record volume of customers last Thursday despite the day being a national holiday. Proof to this are the numerous complaints across the social media about slow loading time and delayed checkouts on its Website.
What is most surprising is that on Thanksgiving Day alone, Walmart.com had close to 400 million page views. This figure includes customers who viewed the Website using their mobile devices like smartphones and tablets. The heavy online traffic is logically the main reason why the site was congested, resulting to slowed uploading time.
Online and in stores
Of those total page views, over 5 million customers actually purchased items particularly through the hour-long guarantee program of Walmart.com. That translated to an average of about 21 items per transaction from just three items last year.
On its physical stores, Walmart was also a big winner. Numerous customers lined up at Walmart from 6 p.m. to 7 p.m. (the duration of the one-hour guarantee scheme) on Thanksgiving Day. Those customers got guarantee to take the item instantly, within that night, or before Christmas (for pre-orders).
And the strong sales continued from Thursday until Black Friday. Walmart processed over 10 million transactions at its register in its stores nationwide from 6 p.m. to 10 p.m. yesterday. It is expected that the retail shopping spree for most customers would continue to remain strong until the end of weekend.
What items were well patronized?
Walmart also disclosed that its big sellers were TVs with huge screens, laptops, the iPad mini, Play Station 4, Xbox One, and the game ‘Call of Duty: Ghosts.’ Overall, Walmart sold about 2 million TV sets and up to 1.4 million tablets. On Walmart.com, the most widely searched for items were SLR digital cameras and hand-held video games.
Those who failed to enjoy Walmart’s discounts and those who were not yet contented with the hefty markdowns they obtained may have to wait for another important retail day—Cyber Monday. It would come on December 2, just a couple of days from now.