Nearly half of surveyed users reported Apple Pay problems during checkout. Phoenix Marketing International recently conducted the survey on 3,002 users. The results showed that only 66% of them use the service while nearly half of them faced problems at the time of checkout.
Leon Majors, Senior VP of Phoenix Marketing International, said, “Two-out-of-three Apple Pay users have reported a problem at checkout.”
There are several reasons cited by users, most of which relating to transaction failure and delay.
Expectations for a successful Apple Pay checkout is high. Around 59% of users going to the store had asked for this payment option, but the disappointing fact is that 47% was denied after being told that the stores do not accept the method yet. The important point here is that these stores were actually registered as Apple Pay merchants.
After its introduction on October 20, 2015, the payment system from Apple received a massive response with 11% of households with credit cards adopting the service. People linked their credit, debit and GPR prepaid cards to their Apple Pay account.
It’s still the beginning phase of what the Apple Pay is going through, and what happens in the next few months will determine the fate of the system.