Google has finally declared that users don’t need a Google+ account to engage with others using Google products. One Google account or Gmail ID will be enough.
Google launched Google+ as a competitor to Facebook and Twitter, but it could not make its mark as much as they expected.
As mentioned by the company, “In the coming months, a Google Account will be all you’ll need to share content, communicate with contacts, create a YouTube channel and more, all across Google.”
Google+ forced make users signup into their service, though it could not compete with others. According to a report, 4 to 6 million users made a public post in the first half of January 2015.
The Google blog mentioned about a more focused Google+.
According to the blog, “We’ll also move some features that aren’t essential to an interest-based social experience out of Google+. For example, many elements of Google+ Photos have been moved into the new Google Photos app, and we’re well underway putting location sharing into Hangouts and other apps, where it really belongs. We think changes like these will lead to a more focused, more useful, more engaging Google+.”
Previously, we reported about the closure of Google+ photos and this time it’s Google+ that is getting a nail on the coffin. As Wall Street Journal reported, competitors like Facebook and Twitter are much ahead in the competition and Google may have recognized it once and for all.
Brad Horowitz, VP of Streams, Photos, and Sharing, mentioned in his blog, “This was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing.” He also mentioned, “We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google. We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.”
According to Horowitz, Google+ will focus on connecting users with more specific interests. The new team is now called SPS, which stands for Streams, Photos and Sharing. As experts suggest, this is a defeat well-accepted by Google. The company has decided to move on and stop concentrating on the social networking website sector.