Calling for a ride and ordering food are two separate and very distinct services. They somewhat don’t work well together and it seems like Uber agrees. The car hailing platform has just launched another stand-alone application. This time, it is solely designed for food delivery. The app is launched initially on five cities, which will expand to several more cities in the future. The new Uber app is called UberEATS.
Delivering food is not new to Uber. In fact, they have been doing it for quite some time now. However, it is coupled with its ride hailing service. Tech Crunch reports that the San Francisco-based tech firm first expanded into food delivery in 2014. Users on its flagship app can toggle a slider from ordering for a car like an Uber X or UberBLACK, then selecting UberEATS instead.
However, it didn’t take long for the company to realize that both services don’t belong together, and that each deserved its “own home,” which lead to UberEATS. Hence, the announcement from the company this Tuesday, March 15 says that “now, with the standalone UberEATS app, you can find and order the food you love and follow along on your phone as it comes right to you.”
Meanwhile, UberEVERYTHING head Jason Droege says regarding the app that “matching you with the perfect meal is a complex endeavor. With the launch of the UberEATS app, we’re providing an experience completely tailored to food to help you get that perfect meal. In the same way Uber makes it easy to get from A to B, UberEATS makes it easy to get food from the best restaurants in your city. Because an Uber driver-partner is never more than a few minutes away, as soon as the food’s ready it’s on its way.”
Uber told Tech Crunch that they took a hint from Facebook in terms of marketing the app to its consumers. The social media pointed users from the main app to the App Store download for Messenger when navigating the app’s chat section – this happened when the social network firm decided to make Messenger its own app.
As for UberEATS, the strategy also prove successful when it was launched in Toronto; it reached number four in the food section during that day. And now, it has arrived in the Chicago, Houston and Los Angeles. Consumers can order delivery from the full menus of hundreds of restaurants or choose something more immediate off the Instant Delivery menu, which has curated; it means that it can be ordered immediately.
Currently, full menus are available in Chicago, Houston, Los Angeles, San Francisco and Toronto. Users in other cities where Instant Delivery of UberEATS is live can still download the UberEATS app today; however, only the “Instant” option will be seen until their city comes fully online.
Digital Trends adds that the startup has launched the meal delivery app on Android and iOS. It will offer meals in 30 to 40 minutes through its Uber drivers. Instant delivery option shows meals that can be delivered within ten minutes. Each delivery cost about $5 USD per order.
Additionally, according to USA Today Atalanta, Austin, Dallas, Melbourne, New York, Paris, Seattle and Washington D.C. will be getting access soon. The app is available to both iOS and Android users.
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