As Twitter Inc continues to prepare for its upcoming initial public offering, the micro blogging site seems to be getting rid of excess baggage. Thus, according to well-placed sources, it is considering pulling the plug on its Twitter #Music app.
If this reported plan would push through, the iOS app’s demise would come just six months after it was launched. The company is yet to make any announcement about this but sources are certain that the music tracking app would bid goodbye to its users soon.
Twitter #Music app was the first Twitter product to ever break away from the main timeline app of the social media site. The app heavily relies on users who follow music or musicians within the network. It is also designed to facilitate other Twitter users who have interesting musical preferences and tastes.
Twitter #Music app
The app was created by We Are Hunted, a startup company that Twitter bought months ago to help bolster its music products. For those who are not familiar to the service, Twitter #Music app is divided into four major sections. Those are ‘Suggested,’ ‘Popular,’ ‘#NowPlaying,’ and ‘Emerging.’ All these are intertwined in an appealing user interface.
Whenever a user launches the app, he is required to sign-in with an RDIO or a Spotify account. This way, music or content that is streamed through the app would be at no cost. Anyone who has no access to any of those accounts could use the previews available through Apple Inc’s iTunes.
Cause of demise
What prompted Twitter to make the decision? It turned out as a failure, according to many observers’ standards. Since its beginning, the app has always been somehow an ‘ugly duckling.’ First, it was spearheaded by an executive, Kevin Thau, who abruptly left the company to work as COO of a startup firm named Jelly.
Twitter #Music app also did not integrate into the company’s core product. In this sense, it does not pose any significant or real impact on the material business of Twitter.
It could also be inferred that Twitter may have been disappointed with its chart performance. Since it reached the 6th top slot of App Store’s free downloads category, it is notable that the app has not been into much action. Thus, no one expects now that it would climb the charts again. On the contrary, it could already go to complete oblivion.