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Twitter Blames iOS 8 For 4 Million Loss In Monthly Active Users


Twitter Blames iOS 8 For 4 Million Loss In Monthly Active Users

Twitter Inc reported 288 million average monthly users or MAUs for the fourth quarter, an increase of 20 percent year-over-year but reflected a loss of approximately 4 million ne MAUs due to what it termed as “third party integrations. The decline was due to Apple’s rollout of iOS 8 in September, CFO Anthony Noto said.

“We lost approximately 4 million net users due to rollouts of iOS 8,” Noto told the Business Insider.

CEO Dick Costolo explained that an encryption issue with Twitter integration into iOS was the problem. After the iOS 8 roll out, many of its users were not able to launch Twitter successfully. The much lesser issue was with the Safari-auto-polling that resulted to Twitter losing its 3 million users.

Apple iOS Twitter integration was much more complex issue, Costolo told Business Insider. “It did not have a one-size-fits-all fix, so the team here worked as quickly as possible to address it but it caused a large number of users to not be able to use the product, even those who were trying repeatedly to figure out ways to get in,” the CEO said.

Twitter reports revenue of $479 million, up by 97 percent year-over-year for its fourth quarter and fiscal year 2014. The company’s average MAUs represented approximately 80 percent of the total MAUs.

Twitter’s Timeline reviews reached 182 billion for its fourth quarter, an increase of 23 percent year-over-year. The company had also enjoyed advertising revenue per thousand timeline views of $2.37 in the fourth quarter, an increase of 60 percent year-over-year.

The company closed out the year with the business advancing at a great pace, Costolo said in in his announcmenet. He said the company’s revenue growth accelerated again for the full year, recording quarterly profits on an adjusted EBITDA basis.

“In addition, the trend thus far in Q1 leads us to believe that the absolute number of net users added in Q1 will be similar to what we saw during the three quarters of 2015,” Costolo said on Feb 5.

The company has the following projection for its first quarter of 2015:

  • A projected revenue in the range of $440 million to $450 million
  • Adjusted EBITDA in the range of $89 million to $94 million
  • Stock-based compensation expense is projected to be in the range of $160 million to $170 million, excluding the impact of equity awards that may be granted in connection with potential future acquisitions.

About Athena Yenko

Athena is interested about four of the world powers namely U.S., China, Russia and Iran and how they impact the world. She is also interested about the British Monarchy and the ISIS. She had been covering wide variety of issues surrounding nuclear proliferation, military weapons and world crisis. Follow her and be updated about the South China Sea dispute and U.S.-China-Russia close calls or simply whether a new Royal Baby is already on the way.

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