It’s really happening. Some of Trader Joe’s branches are advertising that Apple Pay is being accepted.
AppleInsider has learned through observation that some VeriFone terminals have been installed in some checkout counters in some branches already, though not all accept Apple Pay as of the moment.
Apple Pay already has the support of major banks in the US such as American Express, Bank of America, BBVA Compass, and more. Some major grocery chains that already use Apple Pay include Whole Foods, Winn-Dixie, Bi-Lo, and Meijer.