The Apple event of the iPhone 7 and Airpods launch started off with a short video clip that showed Apple CEO Tim Cook in a Carpool Karaoke with ‘The Late Late show’ host James Corden. Cook appeared to be escorted by Corden to the event as they belted out OneRepublic’s “I Lived.”
The song they chose came with the lyrics “Hope when the crowd screams out, they’re screaming your name.” A little while later singer, songwriter Pharrell Williams joined the duo and the three began a quick rendition of the song ‘Sweet Home Alabama.’
According to a report by the Guardian, Cook descends from Alabama, which could be a possible reason to why Lynyrd Skynyrd’s 1974 hit was chosen.
Cook is the latest in the diverse lie up of celebrities that included Michelle Obama to Jenifer Lopez, who appeared on the show. The video also showed Corden suggesting Tim Cook what he could have worn instead of his polo t-shirt.
“This is a big deal. If I was you, I’d be wearing a suit entirely made of Apples, or a cane with the Apple logo on top, shades, and you walk on and you go: ‘This is it bitches, get in line,’” he said as quoted by the Telegraph.co.uk.
The video concluded with Cook getting out of the car and walking on stage to huge applause. He then puts on a funny pair of sunglasses and shakes his head before throwing them off stage.
Apart from being a part of the Apple’s iPhone 7 launch event, the segment also promoted the company’s latest partnership with a top brand. It was announced earlier this summer that Carpool Karaoke would be turned into its own series for Apple Music, with 16 episodes in line. Cook announced after taking the stage that the series will begin early next year.