Shopping during Thanksgiving and Black Friday may be a highly honored tradition. Nonetheless, one research company reveals that this year’s shopping may be falling slightly short, especially when compared to retail sales performance from last year.
According to consumer behavior insights and location-based analytics provider ShopperTrak, there is a good chance that this year’s retail sales will be slightly lower for Black Friday and Thanksgiving shopping compared to last year. In fact, the company estimates the brick-and-mortar retail on Thanksgiving Day (November 26) and Black Friday (November 27) to be as much has $12.1 billion in combined sales. This means retail sales during Thanksgiving Day would have totaled approximately $1.8 billion while sales on Black Friday would have reach as much as $10.4 billion in total.
The reason is actually not the lack of discounts various retailers like Walmart, Amazon.com, Target, Toys “R” Us have offered. Rather, ShopperTrak Chief Revenue Officer Kevin Kearns said that the reason for lower sales may have been due to early Black Friday ads that came out before Halloween. Because of this, Kearns explained that there were bigger retail sales generated by stores before Black Friday weekend. At the same time, there was also a decrease in shopper visits during both Thanksgiving Day and Black Friday.
Meanwhile, Director for Content Marketing and Public Relations Ray Hartjen for in-store analytics company RetailNext said that there was a steady stream of traffic during Black Friday. Nonetheless, he, too, estimated that Black Friday sales will be down by 1.6 percent while combined Black Friday and Thanksgiving sales will be down by 1.5 percent.