Things haven’t been easy for Tesla lately. Several Tesla vehicle crashes occurred in recent months while the Autopilot system was engaged. Meanwhile, company founder and CEO Elon Musk unveiled the second part of the company’s master plan, only to be met by more anxiety and doubt from analysts, causing the stock to take significant tumble. Has demand for Tesla vehicles been affected negatively?
Earlier this year, Tesla finally unveiled the much-awaited Model 3. It is the cheapest vehicle in the Tesla fleet with a starting price of $35,000 before incentives. Days after the car was revealed to the public for the first time, Tesla found itself amassing more orders for one vehicle than it ever has in its entire history. Musk even said that the company could expect at least $7.5 billion in sales with an average selling price of $42,000.
Today, electrek reports that the electric automaker is counting on the Model 3 to deliver as much as $20 billion in revenue over the next five years. It was discovered that Tesla had been ordering enough Model 3 parts in the past two months to build as much as 300 prototypes. Tesla intends to start delivering Model 3 cars to reserved buyers by later 2017. It now remains to be seen if Tesla will be able to meet its set deadline.
Meanwhile, it seems Tesla may soon face a problem of having less demand. According to a recent report from Computerworld, a survey recently conducted by AlixPartners shows that interest in self-driving cars has gone down by three percentage points since the death of former U.S. Navy SEAL Joshua Brown, who was behind the wheel of a Model S.
Surveys were conducted across 1,500 respondents before and after Brown’s fatal crash. When they were asked if they believe the vehicle would bring itself to a safe stop in case the driver did not know what to do, 86 percent believed this would be the case prior to the Tesla crash. Following Brown’s death, only 80 percent believed this is still true.