Armani is offering Taylor Swift a whopping $10 million just to pose in Armani underwear with her boyfriend Calvin Harris, an Armani insider revealed. The fashion giant is pegging the possible next David and Victoria Beckham, the source said.
Taylor and Calvin is “The Next Beckham Couple”
Speaking exclusively with UK’s Daily Star, an Armani insider said the company’s executive believe that Swift and Harris can follow the stardom of the Beckham couple. David and Victoria had previously posed in Armani undies together and the endorsement “generated global headlines,” becoming Armani’s biggest PR campaign to boot.
Armani’s executives believe that “Taylor and Calvin are the hottest thing on the planet right now,” the source said, adding Harris’s latest solo photos with the company have helped Armani bring its brand to a new demographic. It could double if they can get Swift on board with her current squeeze.
“Now they know that Calvin is serious about Taylor, they feel it would be great to have them on screen together in their underwear, showing off their chemistry. She is practically the most marketable star on the planet,” the source said.
However, Taylor’s handlers were reportedly hesitant about the offer because “her fan base is young girls.”
“There are fears it could be setting the wrong example,” the source explained.
Armani argued that “Taylor has ramped up her sex appeal in recent years so doing this type of advert could be a great opportunity for her to keep it classy but hammer home her sex appeal.”
Hence, the offer for Swift had reached the $10 million mark, the source said, adding that the “sum could then triple with global promotion if the campaign is successful.”
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“The offer is on the table and it is now up to Taylor’s team to see if it is the right thing to do for her image,” the source said.
Taylor and Calvin is the highest paid couple, topping Beyonce and Jay Z
Swift and Harris have recently topped the Forbes list of World’s Highest-Paid Celebrity Couples of 2015 with $146 million together. Swift has lucrative endorsement with Diet Coke, Keds and Sony, Forbes said. Harris on the other hand has equally profitable endorsement with Giorgio Armani and Sol Republic headphones.