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Target Launches Grocery Delivery Service Through Instacart In Minneapolis

Target Launches Grocery Delivery Service Through Instacart In Minneapolis
Target Mike Mozart/ Flickr CC BY 2.0

Business

Target Launches Grocery Delivery Service Through Instacart In Minneapolis

Target’s partnership with Instacart has undergone a soft launch, having made the service available to customers in the Minneapolis area as of the moment.

Target has recently announced that it launched a limited area delivery service that allows online shoppers to shop for groceries and have them delivered right at their doorstep in about an hour. This has been made possible by Target’s newest partner, Instacart.

Target’s partnership with Instacart has only undergone a soft launch, having made the service only available to customers residing in the Minneapolis area as of the moment. The retail company is keen to see how their customers here will respond to the service. In addition, success here may mean that Target.com can further rival its key competition when it comes to online shopping, Amazon. In fact, Target has stated that it looks to expand its service with the help of Instacart to other areas.

Target.com and Mobile President Jason Goldberger acknowledges that Instacart is a leader in the grocery delivery market. After all, Instacart says it specializes in “same day grocery delivery.”

Minneapolis actually serves as the 18th metropolitan area Instacart shall be delivering to. And from Target, Minneapolis customers can order more than just groceries for delivery. In fact, they will also be able to have various household, pet, baby, health and beauty products delivered to their home via Instacart.

Related: Target Says It Will Move Away From Using Gender-Based Signs

The good news is the first Instacart has no delivery charge. Meanwhile, the succeeding Instacart orders will have delivery costs starting at $3.99 for two-hour scheduled deliveries with a minimum purchase of $35 or more. Moreover, there shall also be a $10 minimum on all orders. Instacart can deliver from 9 a.m. to 10 p.m daily.

About Jennifer Ong

Jennifer Ong has been covering and writing stories since 1998. Over the years, she has worked on stories on business, health, lifestyle, entertainment and travel. She has also previously written shows for television. When she's not on the job, she enjoys wine and Formula 1.

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