Apple took to Beats 1 radio to announce that The Weeknd, The Chemical Brothers and Take That will be performing at the Apple Music Festival, which is to be held in London from September 19 to September 28.
Apple announced the event a couple of weeks ago and also mentioned that One Direction, Pharrell, Disclosure, and Florence + The Machine will be performing at the most-awaited event. Meanwhile, Apple informed fans through tweets as well as Julie Adenuga’s Beats 1 show Yesterday that The Weeknd, The Chemical Brothers, Take That, Leon Bridges, and James Bay are part of the 10-day event, according to 9 to 5 Mac.
Apple Music festival announced in mid-August is a replacement of iTunes festival. iTunes Festival will usually be seen happening for 30 long days with concerts performed by different artists every night. Apple Music Festival will follow the same pattern, showcasing a free concert series performed by various artists for 10 consecutive days, according to Mac Rumours.
Gary Barlow, Howard Donald and Mark Owen, who are excited about performing in the event on September 20, said that they are, “Really excited to be playing our first ever Apple Music Festival alongside an amazing line-up. We had a great time on tour in the UK and are looking forward to playing the Roundhouse in September before we head out to Europe,” as reported Belfast Telegraph.
Florence Welch and Brit-winner Bay that will give the closing concert on the last day of the festival noted.
“The Roundhouse is one of London’s greatest venues,” Bay said. “I’ve listened to so many live records recorded from that very stage. So to be able to say I get to play there too is a really big deal for me.”
The event line-up will be posted on Apple’s official Apple Music Festival website and the concerts will be telecast both live and on-demand via Apple Music.