T-Mobile has launched a slew of new groundbreaking services today in accordance to their latest “Un-carrier” initiative. T-Mobile’s new unRadio music service and new T-Mobile Test Drive service are set to change the way users ingest music as well as change the way they purchase devices.
Firstly, the company’s unRadio service is being done in partnership with Rhapsody, one of the first internet music providers in the world. With unRadio, T-Mobile’s Simple Choice customers that are on the company’s newest unlimited 4G LTE data service will be able to listen to music – at no additional cost – via Rhapsody with features like ad-free listening, unlimited skips, the ability to choose music or create a station, live streaming of local radio, and song identification via TrackMatch. As for T-Mobile’s other customers, they’ll be able to avail of unRadio at a discounted price of $4.00 per month.
“This new music streaming service is so unlike traditional Internet radio, there was only one possible name for it – unRadio,” said Mike Sievert, Chief Marketing Officer for T-Mobile. “We wanted to do something over the top for our customers, so we teamed up with our friends across town at Rhapsody to do what the Un-carrier does so well – turning convention on its head to benefit our customers.”
Secondly, users who are looking to sign on or switch to T-Mobile will be able to try out the company’s services free of charge with T-Mobile’s new Test Drive service. The service will allow interested customers who sign-up for the free, no-strings-attached service to borrow a “fully loaded” iPhone 5s from the company and use it to put T-Mobile’s network “to the test” for seven full days.
“The way this industry forces Americans to buy wireless is completely, utterly broken. I’m here to tell you there’s a better way,” declared John Legere, T-Mobile CEO and President. “While the carriers ask you to buy blind, the Un-carrier gives you transparency. Our network kicks ass, and now people can experience for themselves what a data-strong network can do with T-Mobile Test Drive.”
Both the unRadio music service and the Test Drive service will be available starting next week on June 23,2014.