American alternative rock band Switchfoot opted to have their new music video shot in the Philippines, to the delight of their Filipino fans. They shot the video in a famous street in Manila — Tondo.
Having Jerome Fontamillas as their keyboardist, the lone Filipino member, reportedly made the other members of Switchfoot more eager to have a glimpse of the country. In an interview with CNN Philippines, Bebo Bharwani, director of Church Simplified, the group behind the band’s concert on Sunday, revealed that Monday’s filming in Tondo, a district in the country’s capital, was actually “an ode to Jerome.”
“The band has always felt connected to the Philippines, because of Jerome,” Bharwani said. “They were telling us how Manila ranks us number one — as far as social media followers. And it would be fitting to shoot here.”
He further explained that Tondo was picked as the location for Switchfoot’s new music video since it is where the Young Focus center is. “In the midst of that area, [Young Focus is] a beacon of hope,” he said. “And we thought that would be a great connection to Switchfoot,” he added.
While filming the five-member band said they got struck by “how there was so much joy in that place.” Meanwhile, as proof of their fondness towards youngsters, they even had lunch with several children of the Young Focus Philippines, a non-government organization whose advocacy is to help underprivileged people.
Patrick Filart, managing director of ThirtySix-O Media, the production house that shot the video, shared that despite the scorching heat of the sun while filming, Switchfoot “seemed to have loved every minute of it.”
“It was so nice to see them really engage with the community and make the experience as personal as possible,” Filart said. “And it also seemed that the community felt the same way.” Therefore, even if it took Switchfoot and the production team an entire day to finish the whole thing, it did not matter.
Switchfoot has always been a socially responsible band. Recently, students of Montgomery Elementary School in San Diego received donations to strengthen their music education from the “Save the Music” foundation in partnership with Switchfoot. The band even visited the students to hear them play, as reported by Kusi.com.
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