Stop tanking. That’s the simple message the NBA has for Philadelphia 76ers.
The Sixers, once a legendary basketball club, have been reduced to a laughing stock over the last three years. Their President, Sam Hinkie, has openly endorsed tanking just so the team can pick up high lottery draft picks. In the process, the team has suffered a hit in brand image, merchandise sales and ticket sales. The NBA has run out of patience, urging league officials for changes in the 76ers setup.
Earlier on Monday, the Philadelphia 76ers hired Jerry Colangelo after NBA commissioner Adam Silver asked owner Josh Harris to get his act together. Colangelo, the former owner of the Phoenix Suns, is highly respected around the league and is expected to implement immediate changes.
According to ESPN, Colangelo will have a major influence on significant decisions going forward, including the jobs of coach Brett Brown and President Hinkie. “Jerry is not someone who just comes in and gives advice on something he’s invested in,” said a league executive and close ally of Colangelo. “I don’t see him as being just one voice in a collaborative process,” added the exec.
“This is most certainly a wide-ranging deal,” another longtime executive told ESPN. “Jerry is famous for being aggressive and getting perks, money and power in his deals.”
With records of 18-64 (in 2014-15), 19-63 (in 2013-14) and 34-48 (2012-13), the Philadelphia 76ers have been reduced to a joke in the highly competitive league. They began the month by snapping a record 28-game losing streak. But there aren’t may wins in their future.
With the NBA ready to crack the whip, frustrated Sixers fans might be in for some good times ahead.