It looks like something is brewing in various Starbucks locations throughout Phoenix. And believe it or not, it’s not just the coffee.
If the pending liquor license applications with the Arizona Department of Liquor are to be considered, then Starbucks is probably looking to serve more than just coffee in the area as early as next year. In fact, Starbucks Coffee has 16 pending applications for liquor license and they include locations in Phoenix, Peoria, Scottsdale, Tempe, Mesa, Chandler and Lake Havasu City.
The move comes just as Starbucks is gradually promoting Starbucks Evenings. For them, this next step made a lot of sense as they simply wanted to offer more than coffee to customers who are already coming to one of its restaurants to enjoy a relaxing afternoon or early evening.
The concept behind Starbucks evenings is to compliment the line-up of Starbucks famous coffee creations with wine, craft beer and small plates. As for the food, everything you get to enjoy here actually contains less than 500 calories. This includes the Truffle Mac & Cheese, Bacon-Wrapped Dates with Balsamic Glaze, Meatballs with Tomato Basil Sauce, Parmesan-Crusted Chicken Skewers with Honey – Dijon Sauce as well as the Chicken Sausage & Mushroom Flatbread.
Meanwhile, Starbucks in-house sommelier Rachel Antalek and the Evenings team developed a wine list that would reflect tastes according to various region in the US. It may include wines from Oregon, Willamette Valley, Columbia Valley, Sonoma County, Italy and Argentina as well as craft beers from Goose Island, Chicago and Goose IPA.
The Starbucks Olive Way location in Seattle was actually the first Starbucks restaurant to offer the Evenings menu. This was back in 2010.