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Smart Vibrator Maker Agrees Settlement For Illegally Collecting Personal Information

Smart Vibrator Maker Agrees Settlement For Illegally Collecting Personal Information
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Smart Vibrator Maker Agrees Settlement For Illegally Collecting Personal Information

One company is now facing trouble after it was found that it violated rights of customers by transmitting data that would rather be kept private. If anything, it proves that the internet is not always a safe environment for sex toys.

Standard Innovation, the company behind a digital vibrator known as We-Vibe 4 Plus, has decided to face settlement in a recent class action lawsuit. The total damage for the company is estimated to be $3.75 million.

HQ collected data on vibrator temperature and vibration levels

A couple of hackers first raised the issue during the DEF CON conference in Las Vegas in 2016. The hackers, who went by handles “goldfisk” and “follower,” exposed the privacy issues in Standard Innovation’s product. According to them, the vibrator’s app would send data back to the company regarding the temperature of the device. It also transmits data the moment the intensity of the vibration changes.

At the same time, the app also transmitted data regarding the time and date of device usage along with the email addresses of the users. This was done without the knowledge of customers.

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“Do you care if someone else knows if you or your lover is wearing a remote control vibrator? Do you care if the manufacturer is tracking your activity, sexual health and to whom you give control?” the hackers asked. During the talk, follower added, “Unwanted activation of a vibrator is potentially sexual assault.”

Following the DEF CON revelations, Standard Innovation President Frank Ferrari defended its data collection, according to a report from The Guardian. “Our EULA and privacy policy does disclose that we may collect data, but we are currently in the process of reviewing our privacy & data collection protocols in an effort to provide more transparency for our customers,” he said.

Settlement ranges from $199 to $10,000 each

As part of the settlement, those who downloaded the app and used it to control Standard Innovation’s products will receive $10,000. Meanwhile, those who bought any of the digital vibrator products but never downloaded the app will receive $199.

Standard Innovation calls itself the “creator of the world’s number one selling pleasure product for couples.” Currently, the company offers four available We-Vibe products couples can use. These are the We-Vibe Sync, We-Vibe 4 Plus, We-Vibe Classic and We-Vibe Unite.

Using the We-Connect free app, couples are able to control their partner’s vibration remotely. The We-Connect app comes with advanced smartphone control for the couples’ vibrator along with an independent motor control. There are five bonus modes and agility. Couples can also create their own vibration playlists. “The We-Connect app brings couples closer together, even if they are continents apart,” Global Passion We-Vibe ambassador Tristan Weedmark said.

In October, the company released a statement regarding customer privacy, saying, “We’ve made a commitment to our customers to clearly communicate our privacy and data practices and to continue to enhance our app security measures.”

ALSO READ: Oscars Academy Sues Over Vibrators, ‘Vampire Breast Lift’

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About Jennifer Ong

Jennifer Ong has been covering and writing stories since 1998. Over the years, she has worked on stories on business, health, lifestyle, entertainment and travel. She has also previously written shows for television. When she's not on the job, she enjoys wine and Formula 1.

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