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Samsung Ditches Logo In Japan On Galaxy S6 And Edge Release

Samsung Ditches Logo In Japan On Galaxy S6 And Edge Release
Samsung Galaxy S6 Edge Kārlis Dambrāns / Flickr CC BY 2.0

Technology

Samsung Ditches Logo In Japan On Galaxy S6 And Edge Release

Samsung will not be using its logo on the latest Galaxy S6 and S6 Edge smartphones to be released in  Japan this year.

In a report form The Korea Herald, Samsung is said to have ditched its logo and will instead use its telecom service carriers’ names when releasing the much-awaited Galaxy S6 and Edge phones.

Docomo Galaxy and au Galaxy

Instead of putting the world-renowned Samsung logo on its units, the smartphones will be called Docomo Galaxy and au Galaxy S6 or S6 Edge.

Samsung has concluded that its Galaxy brand is “well-established” in Japan already, despite the phone-maker’s measly 5.6% share in the Japanese smartphone market.

Apple has 40.8% of the entire market share in Japan, followed by local brands such as Sony, Sharp and Fujitsu with 18.1%, 12.4% and 8.8% shares respectively.

Galaxy S6 and S6 Edge are set to be released in Japan on April 23.

About Nikki Aborque

International correspondent. She covers OFW news, tech disruption and breakthroughs.

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