Samsung will not be using its logo on the latest Galaxy S6 and S6 Edge smartphones to be released in Japan this year.
In a report form The Korea Herald, Samsung is said to have ditched its logo and will instead use its telecom service carriers’ names when releasing the much-awaited Galaxy S6 and Edge phones.
Docomo Galaxy and au Galaxy
Instead of putting the world-renowned Samsung logo on its units, the smartphones will be called Docomo Galaxy and au Galaxy S6 or S6 Edge.
Samsung has concluded that its Galaxy brand is “well-established” in Japan already, despite the phone-maker’s measly 5.6% share in the Japanese smartphone market.
Apple has 40.8% of the entire market share in Japan, followed by local brands such as Sony, Sharp and Fujitsu with 18.1%, 12.4% and 8.8% shares respectively.
Galaxy S6 and S6 Edge are set to be released in Japan on April 23.