With the recent news that Samsung’s sales and profits have slipped drastically this year due to the less than stellar performance of the company’s most recent high-end devices the Galaxy S5, Note 3, and Note 4, Samsung is hoping to gain more traction in their other markets including the mid- and low-range market in China which is currently being dominated by the recently crowned third-biggest manufacturer in the world, Xiaomi, by announcing two new devices today – the Galaxy A5 and A3.
As announced by the company, the Galaxy A5 and A3 are Samsung’s slimmest phones to date measuring only 6.7 and 6.9mm thin, respectively. Both feature full metal unibody designs and come in a variety of color options including Pearl White, Midnight Black, Platinum Silver, Soft Pink, Light Blue, and Champagne Gold. As with other low- and mid-range smartphones, a larger variety of color options often compensates for the device’s fewer features and lower performance compared to their high-end counterparts.
Samsung is also targeting the selfie-generation with the new A5 and A3, with their powerful 5-megapixel front-facing cameras with features such as Wide Selfie, Palm Selfie, Animated GIF, Beauty Face Features, and Rear-cam Selfie. This doesn’t mean the rear cameras on the new phones aren’t powerful as well – the A5 features a 13-megapixel camera while the A3 is equipped with 8-megapixel camera. Both rear cameras are complimented with an LED flash and autofocus capabilities.
Other specs include a 5-inch HD Super AMOLED display, 2GB of RAM, and a 2,300mAh battery for the A5 and a 4.5-inch qHD Super AMOLED display, 1GB of RAM, and 1,900mAh battery for the A3. On the inside, both feature 1.2GHz quad-core processors, WiFi 802.11 b/g/n, and 16GB of internal memory. Lastly, both devices will be available in either 3G or LTE variants.
“The Galaxy A5 and A3 offer a beautifully crafted full metal unibody, slim design, superior hardware and the best possible social media experience,” said JK Shin, CEO and Head of IT & Mobile Communication at Samsung Electronics. “These devices make our advanced Galaxy experience even more accessible to young and trend conscious consumers.”
As previously mentioned, Samsung is prioritizing China for the Galaxy A5 and A3’s release but the new phones will also come out in a few select markets sometime in November 2014.