Sprint is looking to expand its unlimited plan lineup and bring customers back into the fold with the announcement of its latest Sprint $60 Unlimited Plan which will give subscribers unlimited calls, texts, and data.
The new plan is available starting August 22 for both new and existing subscribers but interested customers will have to purchase a device through the Spring Easy Pay service, buy one at full retail price, or bring their own Spring-compatible device. Additionally, existing subscribers must have a line that’s out-of-contract or must add a new line.
“People know Sprint for Unlimited,” said Marcelo Claure, Sprint CEO. “We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we’ve listened to our loyal customers; we’re making the Sprint $60 Unlimited Plan available to both new and existing customers.”
One setback Sprint has stated with the new plan is that, if bandwidth within the network becomes tight, the company will prioritize bandwidth for subscribers at higher plans adding that “To improve data experience for the majority of users, throughput may be limited, varied or reduced on the network.”
In comparison, Sprint’s new plan is, in some ways, the cheapest unlimited plan in the market with competitor T-Mobile offering an unlimited plan at a higher price of $80 while AT&T and Verizon no longer even offer unlimited plans for smartphones.
“Sprint’s new everyday price of $60 a month for unlimited saves customers $480 over two years against T-Mobile’s $80 everyday pricing,” said the company. “And, customers can save $120 over two years versus T-Mobile’s promotional price…and they don’t have to jump through T-Mobile’s hoops and recruit their friends.”
Sprint also recently announced a Family Share Pack which is a share-data plan that “offers double the high-speed data at a lower price than AT&T and Verizon Wireless” which will also be available starting August 22.