Red, from the bestselling mobile game Angry Birds and the upcoming Angry Birds Movie, has been appointed by the United Nations as the Honorary Ambassador for Green on the International Day of Happiness.
As part of the #AngryBirdsHappyPlanet campaign, Red will be an envoy to encourage people to take steps towards climate change and the effects it causes. In light of the International Day of Happiness, observed worldwide on March 20 each year, it has been noted that the Gross Domestic Product cannot solely account for the wealth and the well being of a country’s population, Business Wire notes.
“The Angry Birds have entertained millions of people around the world – and now they are part of making the world a better place,” Secretary-General of UN, Ban Ki-moon, said at a launch event in New York. “We are proud to give Red a reason to go Green. There is no better way to mark the International Day of Happiness than to have our animated ambassador raise awareness about the importance of addressing climate change to create a safer, more sustainable and happier future for all,” the statement added.
As reported by the UN News Center, Red has been assigned certain ambassadorial duties; one of which includes a virtual world tour starting March 21, aimed at coming up with ways to control climate change. The first stop in this world tour will be Paris, where several countries gathered in December last year to address the issue of climate change, and it comes to a close in New York, where the Paris Agreement will be signed by world leaders on April 22.
Jason Sudeikis, Josh Gad, and Maya Rudolph, voice actors of the upcoming Angry Birds movie, have lent their support. As part of the campaign, fans can post and share ideas on how to limit the effects of climate change and thereby save the planet by using the hashtag #AngryBirdsHappyPlanet.
As reported by FOX News, the United Nations has previously used animated movies as a medium to reach out to young people. Tinkerbell was named the Honorary Ambassador of Green in 2009 to spread awareness concerning environment among children.