The recent Super Bowl game hit a record in terms of the volume of tweets related to the match and posted during the duration of the event. According to data from Twitter, Sunday’s major football event counted over 24.9 million tweets, which talked about not just the game but also the usually controversial halftime show.
Between 6:20 p.m. and 10:10 p.m. ET, the microblogging site handled almost 25 million messages that mostly used the hashtag #SB48. Many of the tweets also cited familiar accounts like @Seahawks, @NFL, and @Broncos.
In comparison, last year’s Super Bowl generated 24.1 million tweets. But it should be noted that there were more odd things to talk about in the 2013 match. For one, Beyonce’s performance was well anticipated. And to top it all, there was a full power outage that happened on the game’s venue itself. That alone was surely a hot topic for online discussion.
This year, it was the Red Hot Chili Peppers and Bruno Mars who performed during the halftime show. Bruno was able to steal the show, with many viewers asking if he actually did a lip synch in his performance. The collaboration between him and the legendary band was also a big hit.
Big Twitter moments on Super Bowl
In case you might be wondering, some unforgettable moments generated more tweets. The 87-yard kickoff return of Percy Harvin for a touchdown to jumpstart the third quarter was the most talked about portion of the game on Twitter. It generated 381,605 tweets-per-minute (TPM).
The second most talked about moment on Twitter was the 23-yeard touchdown pass of Jermaine Kearse from Russell Wilson as the third quarter hit 3:11 remaining time. That moment got 271,775 TPM. Meanwhile, Malcolm Smith’s interception return in the second quarter had 244,889 TPM.
Each of the opposing teams had their respective Twitter accounts lit up by no other than 6-second Vine videos. There were also lots of photographs and even well-wishers. However, tweets from celebrities still made a huge splash on the Website. Twitter highlighted popular celebrities during the match. Those include Patrick Stewart, Hilary Clinton, Rihanna, Macklemore, and Judd Apatow.
Meanwhile, the special TV commercials were also almost all talked about. Up to 58% of hashtags during the game involved the advertisers. That was up from just 50% last year. Interestingly, many brands also logged in online to exploit other marketing opportunities.