Twitter is keen on reaching its non-user base with its all new “Project Lightning.” Announced by Twitter, this new change will allow users to follow events instead of people.
Rachel Millner, spokesperson, confirmed the news but refused to give out more information about the new inclusion. According to a Buzzfeed report, this will allow users to share photos and videos across the web and it will be possible to upload media files related to the event, from anywhere.
“Project Lightning” will be added as a new button on the Twitter app. This will feature fast-loading photos and videos from an event. For example, in case you are following Asian Games, you will get all updates posted by users. You don’t need to follow users individually with Project Lightning from Twitter bringing all that matters.
There is one catch to the whole technology. If you are following an event, you can obviously upload a photo and video related to such, but what will be featured will be completely dependent on the editor’s choice.
The photos and videos will appear full-screen on your mobile and even if you are a non-Twitter user, you will be able to see them.
Kevin Weil, the VP of Twitter, said, “It’s a brand-new way to look at tweets.” According to him, the change is not evolutionary but bold. Twitter has been experimenting with a lot of new things for the past year and “Project Lightning” is expected to debut sometime later this year.
While experts are saying that the new feature of Twitter is more like Our Stories on Snapchat, Twitter is keener on calling it bold movement. “Our Stories” has been quite successful as a venture and that may have inspired Twitter to take this plunge.
The micro-blogging platform has already announced time and again that it is on experiment mode and many new things can be expected from the company. In the meantime, the company is going through a CEO-changing process. Dick Costolo has already left the company last week, and Jack Dorsey will take up his position from July 1.
There had been speculation regarding sales of the company, fueled by the directionless decisions taken by it. Chris Sacca from Lawrence Capital was not sure about the fate of it. However, with the update on the new product, Sacca is expecting the company to stay independent.