Drake’s “Views from the 6” impressed its numbers. Reports after reports have claimed it went platinum in one week, and broke records. A study however said that all these numbers are quite misleading.
The release of Drake’s “Views From the 6” on Spotify, Tidal, and other streaming sites may not be until May 13, but it has already went platinum in a little over a week that it has been an Apple Music exclusive. Impressive! But is it really?
The highly-promoted fourth studio album “Views” reportedly sold more than a million copies in that short span of time. The fact that it became available in CD on May 6 only made these numbers more remarkable.
According to Stereo Gum however, there is something misleading about these numbers. The site claimed that the only reason the album “crossed the 1 million mark in U.S. sales and nearly 1.2 million globally” is because the album contained the “Hotline Bling” hit of the artist.
The new certification methodology of RIAA now takes into account an album’s streaming and download consumption patterns” when it comes to measuring its sales. Based on the new rules, “1,500 on-demand audio and/or video song streams = 10 track sales = 1 album sale.”
Because “Hotline Bling” is included in “Views,” old streams of the song, even before this new album was launched, are counted toward Drake’s new album’s total sales.
Forbes added that “the inclusion of 2015 single “Hotline Bling” as a bonus track could send Views’ RIAA numbers skyrocketing. With well over 400 million Spotify streams worldwide and close to 700 million official YouTube plays globally on Drake’s Vevo channel, this aging hit could be the infusion that sends Views well on its way to multi-platinum status before year’s end.”
So did “Views” and its tracks really did well? Forbes clarified though that the inclusion of “Hotline Bling” streams might be a little misleading, this does not influence “Billboard’s” album charts.
The fact that the album debuts as No 1. in the Billboard 200 album chart proves Drake’s “Views” is something. The Billboard 200 chart ranks albums in U.S. through different media, which include the traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). On its first week, “Views” debuts with 852,000 traditional copies sold.
According to Billboard, the overall units sold for “Views” is the largest for 2016, and the biggest since Adele’s “25” achieved a sales of 1.19 million units in its fifth week of release.
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