Pinterest is soon to launch a new online shopping system that might change the face of e-commerce. Today, Pinterest’s head of partnerships, Tim Kendall, showed a mock “buy button” during the the EmTech Digital conference.
The buy button, or the action button, will allow users to, say, order ingredients of a recipe they like or a product they find interesting on Pinterest. For example, if you are viewing a recipe and feel like making it, you just need to press the buy button, and the ingredients will be added to your cart. With a fast delivery option, you may get those items delivered to your doorstep within 45 minutes.
Apart from the buy button, there is also the possibility of having a wish list and other utility buttons that would provide a new face to Pinterest, which is still a site to share “pins” of goods and services.
The company is growing its third-party API network for quite some time now. Currently, images of products and prices are visible thanks to the third-party framework incorporated in the app. A Pinterest food delivery service may be included in the coming period.
Kendall showed a lot of examples to explain how the platform works. He took the name of Amazon as a third-party developer partner. For example, a user searches for a lamp on Pinterest. He would find pins matching to his search and at the same time, he would find a way to add the same lamp in his Amazon wish list.
Kendall said, “One of the biggest misconceptions about Pinterest, even by people that use Pinterest, is that we’re a social network.”
He explained, “We’re a tool for you to figure out what you want to do in the future.”
Pinterest wants the action and buy button all over the place so that people get fruitful solutions to their queries. However, it has also been made clear that the platform is not designed as an advertisement measurement tool.
Pinterest has scaled out advertisements from its website and now, the advertisements are shown as Promoted Pins. The company wants its 70 million users to get much more from the website than just suggestions. This will definitely make a difference.