Gary Dahl, the man who conceived the idea of the Pet Rock, passed away on March 23 in Southern Oregon. Marguerite, Dahl’s wife, confirmed to the media that the Pet Rock inventor died of chronic pulmonary obstruction.
Dahl promoted the idea of Pet Rock back in the year 1975. It started as a joke in a bar, where Gary mentioned to his friends a pet that would require no attention. However, he was clever enough to take the idea seriously and make Pet Rock, which is nothing but a smooth rock with decoration.
The rock used to come in a cardboard box, just like a live pet. Along with the box was an instruction manual telling how to take care of the “pet.”
Pet Rocks are simple, oval- or round-shaped building stones that can be found at any backyard. However, this clever fellow sold around 1.5 million of such stones at around $4 each.
Gary Dahl is described as a marketing genius for his immensely successful strategy. He himself mentioned the humor behind the packages, which will take people out on a fantasy trip and away from their problems. He mentioned that people used to come to him with weird ideas and wanted him to make them popular.
Gary moved to Jacksonville in the year 2006. The news of his death will bring a shadow of depression within the marketing world.