Pantone Color Institute has released its first-ever character-branded PANTONE color, Minion Yellow.
Inspired by the loyal followers of the “evil and despicable” villain from “Despicable Me,” the Institute has created its new color in three years.
The Institute’s Vice President, Laurie Pressman, said in a release, “Color is contextual and right now there is a desire for colors that are more vibrant and uplifting. This is especially the case with the yellows, so given the worldwide popularity of the Minions, it seemed only natural to name a color after a character for the first time in our history. When developing the color, we worked directly with the animation team at Illumination, and we thoughtfully considered the characters’ aura to ensure PANTONE Minion Yellow is the exact right hue.”
This idea of collaboration among the Pantone Color Institute, Universal Pictures and Illumination Entertainment was born with Pharrell Williams, who helped with the movie franchise’s soundtrack, and the Institute’s recent research showing that people are looking for a color that will energize their lives.
The result is Minion Yellow, a color that “heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind – this is the color of hope, joy and optimism,” according to Leatrice Eiseman, Executive Director, Pantone Color Institute.
Watch the Minions trailer below.