Oppo wants to be taken seriously and known globally. The company is investing huge amounts into promoting itself so that it can reach to a wider audience. Signing a 3-year deal with Spanish soccer team FC Barcelona is one of the major steps the brand has taken towards establishing itself as a Global Brand.
When asked about the agreement, Tony Chen, Oppo’s CEO, said, “Oppo has been focusing heavily on overseas expansion in recent years. From the very beginning, we have positioned ourselves as a global company and our dynamic expansion strategy fully demonstrates this commitment.”
How will Oppo promote itself during the 3-Year Partnership?
The brand will promote itself by getting involved in a number of activities like TV commercials, soccer events, fan activities and accessories. Their logo will also be displayed at the home stadium of the Spanish team, Camp Nou.
Every business needs to have a goal that will bring company profits to make it easier to sustain and aim higher. Until Oppo establishes itself globally, the brand has set its eye on Malaysian markets. With 88% brand awareness already achieved in the country, it seems that Oppo’s job is slightly done.
With respect to spreading its wings in Malaysia, Chen Lu, Oppo Malaysia’s Brand Manager, said, “This year, we hope to narrow the gap between our products and our consumers which is why we are bringing in more variants into the market to expand our range of product offerings.”
While trying to expand globally and set a firm foot in Malaysia, the company’s current focus is on the Oppo R7 series – the same series that is rumored to be imitating iPhone.
Oppo seems to be the next ‘In’ Thing
It will not be totally wrong if we assume that Oppo can beat competitors and soon come out on top. If all of its promotional activities go well, the brand already has products that are worthy investments.
You’ll never know. In no time, you may have a new brand grabbing the #1 position on tech charts.