Obi Worldphone is a venture started by Apple’s former CEO, John Sculley. The smartphones manufactured by the company earlier did not see any success. Now the company has come up with a new smartphone, Obi Worldphone MV1, and the strategy is very simple: Keep it cheap.
Obi Worldphone MV1 is an LTE, dual-sim phone that runs on either Cyanogen OS or Android Lollipop 5.1. With this phone, Jon Sculley and his company are aiming to target the crowd that is “coming online.” In today’s time, this may sound surprising, but the number of such people is quite big. There are a billion people that will join the online squad soon.
While speaking to The Verge, Robert Brunner, the Ammunition founder said, “In other parts of the world where mobile phone usage is still on the rise, especially with a younger audience, there’s this big gap between what people have the means to buy and what they aspire to own. What you do have access to [in emerging markets] is pretty derivative, cheap stuff, in this sort of sub-$200 range.” Ammunition is Obi phones’ design firm.
The new phone is not much different from what the company has manufactured earlier. Obi Worldphone MV1 sports a 5-inch HD screen and is powered by Qualcomm’s Snapdragon 212 chipset. The phone also dons a 8 MP rear and 5 MP front camera. “In terms of that design, there is perhaps little to differentiate the MV1 from its older siblings, the SF1 and SF1.5, except in size. It is actually closer to the SF1.5 both in that extent as well as in some features, but goes even lower and smaller. Despite that, it still has Obi’s unique design elements, like a curved bottom edge paired with a flat, chiseled top, and a “floating display”, which some OEMs have called “2.5D Arc” or something similar,” says Slashgear.
Targeted at the young professionals, the 1GB RAM Obi Worldphone MV1 comes for $139. The 2GB RAM model will cost you $149.