The U.S. Food and Drug Administration (FDA) has issued warning letters to three cigarette and tobacco companies including the Natural American Spirit for advertising their products as natural and addictive-free. The FDA has also warned the companies that such deceptions can no longer be tolerated.
The FDA ordered for the submission of modified risk tobacco product (MTRP) application from the manufacturers that claim to sell products that pose fewer health risks than other tobacco products available in the market. It is to be noted that the modified MTRP application should be provided with scientific evidences to support the fact that the products are less harmful than other cigarette or tobacco products, reported The Weather Space.
Mitch Zeller, director of the FDA’s Center for Tobacco Products, reported in a press release that “The FDA’s job is to ensure tobacco products are not marketed in a way that leads consumers to believe cigarettes with descriptors like ‘additive-free’ and ‘natural’ pose fewer health risks than other cigarettes, unless the claims have been scientifically supported.”
The manufacturers that use the terms “natural” and “addictive free” to advertise their products are targeted by the FDA. Three companies that use one or both terms to market their products are Reynolds American Inc.’s Natural American Spirit, Imperial Tobacco Group’s Winston, and the Nat Sherman brand, according to Gizmodo.
Though American Spirit calls some of its product organic in nature, the FDA has issued warning for deceiving people into buying their products by advertising them as natural and addictive-free. This is because cigarette users could be buying the products with such terms thinking that they are healthier than other tobacco brands available in stores.
The warning from FDA came a month after the national advertising campaign by Santa Fe for Natural American in magazines such as US Weekly, Field and Stream, Sports Illustrated, Southern Living, Time, Architectural Digest and Vanity Fair.