New York Knicks forward Kristaps Porzingis has finally said yes to a multi-year endorsement deal with Adidas after being tied with Nike for four years. Reports say that Porzingis will make about a whooping $3 million to $6 million annually.
Nike, on the other hand, has all the right to match Adidas’ deal with Porzingis since he has been carrying Nike’s name until the last season. However, reports said that Nike is no longer interested in making a new deal with the player.
Nike, Adidas, Under Armour and numerous Chinese-based brands have been offering him and his agent, Andy Miller, a long-term deal due to his rising popularity. Being chosen to be Porzingis’ sponsor will be a big advantage for the brand. However, Adidas won Porzingis and Miller’s heart because of its seamless marketing commitment and financial package.
“All I can say is both Nike and Adidas are first-class companies. I would be lucky to align myself with either one. The amount of attention I received was flattering, but right now I am letting my agents handle the business side of things.” Porzingis said on Wednesday.
This agreed long-term deal is a big move for Adidas since the world is starting to recognize Porzingis’ unique and rare skill set in the court. Adidas is planning to put the spotlight to Porzingis by making him the featured player in their ongoing advertisement.
Eventually, he shall release his own game shoes as well. Soon enough he shall also be able to have his own signature shoes. Adidas’ new high-top Crazy Explosive sneaker in Orange and Blue colors as Knicks’ official branding will be worn by Porzingis on October 25’s opening night.