There seems to be no stopping Nintendo despite the fierce competition. During the GameStop Managers Conference in Las Vegas, the tech company revealed a new Nintendo 3DS that will launch in the U.S. on September 25.
The handheld console will come in a bundle, which includes the game “Animal Crossing: Happy Home Designer,” as well as two cover plates and an amiibo card. The bundle costs $219.99. The New Nintendo 3DS, which is described as more compact compared to previous incarnations of the console, comes after the New Nintendo 3DS XL was released on February 13 this year.
That’s not all. GameStop will exclusively sell a Hyrule Edition New Nintendo 3DS XL starting October 30 for $199.99. It should be noted that on October 23, the latest Zelda game, “The Legend of Zelda: Tri Force Heroes,” will be released.
Speaking about the new DS consoles, Scott Moffit, Executive Vice President of Sales & Marketing of Nintendo America, said in a press release, “These new models offer additional fun ways to experience some of the great upcoming Nintendo 3DS games launching in the next few months.”
The official Twitter account of Nintendo of America also gave fans a glimpse of the New 3DS package.
— Nintendo of America (@NintendoAmerica) August 31, 2015
So why all the love for U.S. gamers? According to Nintendo’s consolidated sales figures as inspected by region, America comprises a huge portion of the company’s 3DS sales. Japanese gamers contribute to 19 million worth of sales, but America trails close at 17.9 million. Nintendo also boasts that their sales increased by 50 percent in 2015.
Lauren Hockenson notices this trend by writing for The Next Web, saying, “It indicates that the gaming company is no longer concerned about fragmenting sales across its handheld hardware devices. And, with the interchangeable plates of the 3DS, it means that the company understand America’s desire for customization.”