The biggest basketball sneaker free agent this summer, James Harden has received a huge offer. Adidas submitted a bid of a staggering $200 million for the Houston Rockets star to get him signed for 13 years, according to ESPN.
Harden previously had a deal with another sportswear giant – Nike, which has recently expired. The point guard has time till the end of the next week to lose himself from that contract.
The Offer, The Would Be Deal And Why
$200 million is indeed huge and is half of what the company spent 11 seasons for as NBA’s official uniform supplier. Earlier this month, the brand announced it would not bid to renew that deal, which will definitely see fierce competitor Nike taking over after the 2016-17 season.
Nike has been incredibly successful in building their brand around superstars like Michael Jordan or LeBron James. Adidas will make Harden the face of their basketball shoe line – if they finally manage to rope him.
“We’ve invited James Harden to join Adidas,” Adidas spokesman Michael Ehrlich said in a statement. “We’re a brand of creators and he truly embodies what that means with his approach to the game, his look and his style on and off the court. He’s coming off a historic season where he won the scoring title and was voted MVP by his peers. His connection with fans is unparalleled and unprecedented and he can take the game, our brand and the industry to new heights.”
With perks and incentives, it is estimated that Harden could make more money from Adidas in the coming years than what he would receive from the Houston Rockets. Harden signed an $80 million contract extension with Houston in 2012 that runs until the 2017-18 season.
With MVP Stephen Curry already booked by Under Armour and Kevin Durant sticking to his Nike contract, Harden was the best option left in the market for Adidas.
The company feels the deal would boost sales, which slipped downwards in the past few years due to lack of individual stars in their ads.