Under Armour has locked up another piece of gem in its showcase. Golden State Warriors’ All-star Stephen Curry on Wednesday paid a surprise visit and displayed his new contract extension with the Sports apparel giant.
Under Armour has signed an extension with MVP Stephen Curry through 2024. An equity stake is included in the MVP’s new deal. Curry One has been a huge hit across the retail exchange channels since its launch.
“Stephen is a once-in-a-generation talent and has unprecedented influence on the game of basketball,” said Adam Peake, EVP of Global Marketing. “His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world. We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story.”
Curry is happy to be a part of the Under Armour family.
“Under Armour has felt like family since day one,” said Curry. “In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond. Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.”
Under Armour also signed a 10-year deal with Patriots quarterback Tom Brady and golfer Jordan Spieth in January.