Motorola president Rick Osterloh criticized Apple prices as “outrageous,” saying Motorola is taking a directly opposite approach against Apple’s dichotomy. He said that Apple’s way of earning money by charging outrageous prices is not the future in smartphone industry.
Apple Design Guru Jonathan Ive vs Motorola President, The War of Words
Osterloh’s criticism of Apple came after Ive described a rival’s product that he asked Ian Parker of New Yorker not to be named. In a profile written for New Yorker, Parker described Ive as “scathing” when he talked about the product.
“Their value proposition was ‘Make it whatever you want. You can choose whatever color you want.” And I believe that’s abdicating your responsibility as a designer,” Ive told Parker.
Parker said he remembered the late Steve Jobs saying that Ive “has better taste than anyone I ever met in my life.”
Moto X Designed By You
In August of 2013, Motorola launched Moto X, a smartphone that is “Design by you. Made for you.” Moto X was developed following the principle that people want choice, including the choice to design their own phones.
Users can customize the design of the Moto X through Motorola’s, Moto Maker. Users can choose the colors of the front and back covers of their phones; decide on accents, memory, wallpapers, add a name or a message.
Motorola will assemble the device according to users’ preferences keyed in via the Moto Maker. The unit will be assembled in the U.S. and will then be shipped without charge in four days.
“Our belief is that the end user should be directly involved in the process of designing products,” Osterloh told BBC.
The future in the industry is in offering similar experiences and greater choice at affordable prices, Osterloh said.
“A great smartphone, and a great mobile internet experience, shouldn’t be an expensive luxury. It should be a simple choice for everyone,” Osterloh said.