Motorola launched on Feb 25 a Lollipop-powered phone with 4G speeds and features of the Moto X for an approximate price of $149 – the Moto E.
Premium Smartphone at an Affordable Price
Motorola had one goal in mind when designing the Moto E: create a premium smartphone for people who don’t want to spend a lot of money. The new device has a front-facing camera with the Quick Capture feature from the Moto X. It also has the Moto Display allowing the device to dim until a notification comes or the user taps the screen. It also comes with Motorola Assist’s Sleep Mode and Meeting Mode.
The Look of the More Expensive Devices
The Moto E is sleek-looking with its curved back that fits right in the hands and can be customized to a soft touch finish for a more comfortable feel and grip. Just like the Moto X, Moto E can be customized with six colorful Motorola bands to personalize the look of handset.
Moto E has an elegant spin finish around the camera bezel, complete with texture on its buttons. “This kind of attention to detail creates a premium look you usually see in more expensive devices,” SangSoo Park, a designer for Moto E, said in the company’s announcement.
Motorola has always been consistent with its goal of providing highly competitive devices for friendlier prices. Such principle is fully implemented with the Moto E.
“We designed the Moto E with the idea that people shouldn’t have to pay a lot to join the connected world and experience it at its best. So we did what other companies weren’t doing with their affordable devices. We packed in great design, great engineering and great software. We’re also providing great customer service and software updates that continue long after you buy the phone. Now that’s real bang for the buck. And that’s what makes Moto E different,” Motorola president, Rick Osterloh, said in the announcement.