After a series of delays, Microsoft Corp has finally released its Xbox One in China. That makes it the first ever major game manufacturer to officially offer its gaming device in the mainland.
It was not an easy road, though. Last week, the company announces that it would delay the original launch schedule of September 23 due to undisclosed reasons. But it pushed through with a launch event held at the Pearl Tower, where up to a hundred attendees were able to access the console for the fist time.
In a blog post, the Xbox team said the launch serves as a monumental day for it as it starts its journey in the country. Beginning Monday (September 29), the console is available in over 4,000 retailers across 37 cities in the Asian nation. It introduces to Chinese gamers virtual experiences like dance, racing, social media, and karaoke.
The release of Xbox One in China comes with a bang. To celebrate this event, Microsoft arranged to light up in Xbox Green several of the most iconic edifices in Shanghai, including the famous Oriental Peal Tower.
According to reports, the first Xbox One units were sold for about 4,299 yuan or $699 in Shanghai. This is more than the initially estimated price tag of just 3,699 yuan.
China opening gates for consoles
If you are wondering why it is just now that Xbox One has launched in China, it could be recalled that the country used to have a long-time ban for gaming consoles. In 2000, Beijing prohibited those to spare its youth from the supposedly violent video game content.
But the government decided to lift the embargo last year. Thus, it started to allow selling game consoles upon the approval of the Ministry of Culture. Microsoft was quick to take advantage of this development and immediately announced a July launch for Xbox One. However, as mentioned earlier, the product launch was affected by a series of inevitable delays.
Competitors Sony’s PlayStation and Nintendo have not yet announced any plans to launch in this region. Thus, for some time in the future, Xbox One would enjoy a monopoly in the country.