McDonald’s President and Chief Executive Officer Steve Easterbrook believes his company, a fast food giant with arguably the biggest presence in the world, is on the right track to becoming great again. After all, McDonald’s is a brand recognized by many.
Easterbrook believes that with the direction they have been taking lately, the company is already “gaining momentum” when it comes to turning the business around. Changes started happening in McDonald’s when it rolled out its all-day breakfast service. Following that, McDonald’s is looking to introduce something new to its market in the form of $1 mozzarella sticks.
According to a report from the New York Post, McDonald’s revealed its plans Tuesday to add mozzarella sticks to its menu throughout the company’s 14,000 restaurants in the U.S. For $1, a customer can enjoy three pieces of McDonald’s latest snack offering. And while People reports that New Yorkers have been enjoying these mozzarella sticks for some time already, the rest of the U.S. will have to wait till next year when McDonald’s rolls it out nationwide.
Aside from this, McDonald’s is reportedly looking into offering other items such as lobster rolls, made-to-order salads and chorizo breakfast bowls. After all, according to a recent investor presentation, the key initiatives for the U.S. market include offering items that would complement the company’s core menu with “new products and tastes.”
For Easterbrook, continuously turning McDonald’s business around means keeping in mind three priorities. These include constant operational growth, excitement towards the brand and enhanced financial value for the customer. The U.S. market remains the largest for the McDonald’s system when revenues, operating income and number of restaurants are factored in. In fact, the fast food giant’s homegrown market accounts for as much as 32 percent of its global revenue.
As for the near future, it seems things are looking good for McDonald’s. The company is expecting its comparable sales in all segments for the fourth quarter to be positive.