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McDonald’s Is The First Restaurant Chain To Offer Mobile Ordering Across The Entire US

McDonald’s Mike Mozart / Flickr cc

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McDonald’s Is The First Restaurant Chain To Offer Mobile Ordering Across The Entire US

All 14,000 McDonald’s restaurants throughout the U.S. will get a major upgrade before the year is over. The fast food giant is preparing to roll out mobile order and pay across all of its domestic locations.

Wells Fargo says this is the very reason that you should start investing on McDonald’s stocks if you haven’t yet. In fact, the company has raised the fast food company’s rating from market perform to outperform on the basis of its upcoming nationwide mobile payment system.

“Among the hamburger players, we believe that MCD is establishing a first-mover advantage with digital that can drive sustainable share gains in late 2017 and beyond,” analyst Jeff Farmer wrote, according to a report from CNBC. According to Farmer, McDonald’s is looking to roll out its mobile smartphone ordering and payment functionality during the fourth quarter of this year. At the same, Farmer says McDonald’s has plans to put out digital ordering kiosks in 2,500 by the end of 2017.

McDonald’s about to overtake Wendy’s, Burger King and Jack in the Box in mobile pay race.

It seems McDonald’s strategy to roll out all of its mobile features nationwide before the year end puts it at a definite advantage against the likes of Wendy’s, Burger King and Jack in the Box. According to Farmer’s note, Wendy’s only expects to be able to roll out half of its mobile order and pay system by the end of the year. Meanwhile, Burger King and Jack in the Box are much slower in going digital. In fact, both fast food chains are still in the testing phase of their own mobile order and pay products.

Going digital in today’s foodservice industry is more significant than you might think. According to the NPR Group, the use of mobile devices and the internet to order food had grown by 18 percent in 2016. That accounts for as many as 1.9 billion foodservice visits. And while most of these orders are play using website, there is strong growth among people ordering via a mobile app. “Consumers are becoming increasingly comfortable using mobile apps, if restaurants or foodservice operators don’t have a mobile app, consumers may very well choose a restaurant that does,” NPD restaurant industry analyst Bonnie Riggs explained.

With McDonald’s upcoming full digital rollout, Farmer has also decided to raise McDonald’s valuation range from $145 to $150. McDonald’s stock (NYSE: MCD) is now up by .45 percent to $131.35.

ALSO READ: McDonald’s Introduces A Cherry Blossom Float And It’s Pretty In Pink

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About Jennifer Ong

Jennifer Ong has been covering and writing stories since 1998. Over the years, she has worked on stories on business, health, lifestyle, entertainment and travel. She has also previously written shows for television. When she's not on the job, she enjoys wine and Formula 1.

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