Apple Inc’s decision to offer for free the latest version of its operating system is undoubtedly a good one. Mac desktop users now seem to be more enticed to download and install OS X 10.9 Mavericks. Of course, it is just logical that doing so without any cost is a strong factor for that.
According to latest data released by Chitika, up to 40% of Mac desktops across North America now operate on the latest version of Mavericks. That figure was based on ad impressions equivalent to ‘tens of millions’ on its network in the region. The study was conducted from March 17 to March 23.
The search targeted advertising firm said the adoption rate for Mac OS X Mavericks 10.9 is up to six percentage points greater compared to the adoption rate for OS X Mountain Lion, about 14 months following its release. It is also about 13 percentage points greater than Mountain Lion’s adoption rate seven months after the old operating system’s debut.
Success of Mavericks
Overall, it can be asserted that OS X Mavericks in general is one of the OS from Apple with the fastest adoption rates. The operating system obtained 12% adoption rate just five days following its official release. In comparison, OS X Mountain Lion, its predecessor, took about a month to even reach that threshold.
However, Chitika reiterated that despite the high adoption rate for Mac OS X Mavericks 10.9, it still pales in comparison to the recent adoption rate for the latest update of iOS 7, the mobile counterpart of the Apple operating system. To date, iOS 7 runs in over 85% of Apple mobile devices owned by users across the US and Canada.
Offering OS X Mavericks for free was the first time for Apple to do such a measure. It can be recalled that the operating system’s predecessor, OS X 10.8 Mountain Lion, was distributed to users for about $20. That time, that charge was already at a hefty marked down rate.
Most analysts agree that this data may indicate that offering systems for free can help ensure faster adoption for those by users. They reiterated that users would generally start using free software compared to paid-for updates. And of course, this would be a win-win situation for OS X as more users are retained and are enticed to continue upgrading for latest system versions.