After launching her own athleisure clothing line Ivy Park on Thursday, Lululemon Athletica Inc reportedly threw shade at Beyonce.
In response to a Twitter user’s question if Ivy Park is “supposed to be like lululemon,” the activewear brand talked about the connection between imitation and flattery, according to Us Weekly.
“They do say imitation is the best form of flattery,” Lululemon replied. “Maybe Beyonce is so ‘Crazy in Love’ with our brand, she made her own.”
However, what the company said did not sit well with the 34-year-old singer’s fans especially when the Canadian athletic apparel retailer made reference to one of her hit singles in responding to a query described as “innocent.”
That was the time when Lululemon clarified things as it pointed that it never meant to pick on Beyonce. “Hey now, you won’t find us six feet under,” the clothing brand said when told that their end is near. “We love a little competition, especially with the Queen B.”
“We’re not throwing punches,” it stated while emphasizing that it is a “huge fan” of the former Destiny’s Child member. “Everyone needs a little healthy competition.”
Meanwhile, NBC News shared some details about the birth of Beyonce’s very own women’s fitness clothing business. Named after her daughter Blue Ivy and her being a park regular, which she said is her sexy figure’s ultimate secret, Ivy Park features 200 pieces of active wear collection including bodysuits, leggings and headbands.
“When I have to conquer those things, I still go back to that park,” Bey dished. “Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength,”
A joint venture with Topshop owner Sir Philip Green, the newest active wear line of Beyonce will be available by April 14 in selected branches of the British fashion chain and some high-end department stores.