Lululemon says they are looking to make some changes in the organization that is aimed to better promote the brand and focus on innovation.
The company has a 10-year vision to keep in mind and it seems that maintaining its previous leadership structure was not the best way to achieve it. According to Lululemon Chief Executive Officer Laurent Potdevin, the company and its brand needs to continuously stand out across markets worldwide in a category they themselves created. And for Potdevin, this is the very reason why the company needs to create the role of creative director.
Forget about new hires, though. For Lululemon, it seems the right decision was to look to one of the company’s current executives to fill the new role. And this is exactly how Lululemon Senior Vice President for Women’s Lee Holman found himself becoming not just the company’s new creative director, but executive vice president as well. In fact, the appointment was said to have been made effective immediately.
Holman seems to be the most sensible choice for the job. Prior to joining Lululemon in 2014, he was the creative director of Nike Sportswear as well as the Vice President of Global Apparel, Innovation and Equipment Design Men’s and Women’s. Meanwhile, Holman also served as a creative director for Burberry and also worked at Abercrombie & Fitch, Levi Strauss & Co, and Paul Smith. In his new role, Holman shall oversee Lululemon’s men’s and women’s design.
Meanwhile, as a result of the new role and new appointment, Lululemon also decided to do away with the title of Chief Product Officer. And in relation to this decision, it has also been announced that the company’s Chief Product Officer, Tara Poseley, will be leaving the company after a transition period. Poseley had been with Lululemon since October 2013.