LG’s Organic Light-emitting Diode (OLED) TVs just got cheaper. Promoted in Super Bowl commercial, the LG OLED television sets landed earlier than expected. They are now available for pre-orders via online retailers in the United States. Shipping will start next month.
This latest OLED TV is dubbed the Signature G6, and has a 65-inch 4K Ultra HD screen. It entered the stores this Monday priced at $7,999.99. The panel is a one-tenth of an inch thick and it looks amazing. During the Consumer Electronics Show (CES) in January, LG had hinted at the new OLED TV, which will be coming in first half of this year. True to its word, LG’s new OLED TV is now in the market and is up for sale. LG Electronics USA Vice President of Marketing David Vanderwall said, “We have had some really unprecedented success in generating a lot of conversation about this OLED television already so we are trying to take advantage of the (TV) selling season, for sure.”
Ever since the concept of OLED TVs became a reality, people took an instant liking to it for its deep blacks and rich colors. Vadelwall added, “Right now, we have a window of opportunity to make sure people know about OLED and, by the way, LG is the only brand that had OLED.” However, he strongly believes that other brands will eventually design OLED TVs in future. Now that it’s mentioned, noted rivals, Samsung and Panasonic, are soon expected to introduce OLED TVs, reports USAToday.
Last year, LG launched the curved OLED TV, similar to Signature G6 with regards to price and release date. The TV was priced at $10,000. Since the recently launched OLED TV is an upgrade of its older version, it was expected to be priced higher. Instead, LG slashed $2000 off, selling the 65-inch G6 at a much affordable rate.
The features of the TV were unveiled at the CES 2016. They include a high dynamic range (HDR) support, webOS 3.0 platform, etc. The TV got certified by UHD Alliance, reports DigitalTrends.