This is probably the one piece of news kids would not like to hear. There may not be enough LEGO bricks to satisfy everyone’s Christmas list this coming holiday season.
Due to increasing demand around the world, LEGO says they are having a tough time keeping up with demand. The company is facing an overwhelming surge in demand, in fact, that LEGO warns meeting everyone’s orders may be impossible this year.
It’s absolutely not fun and games when you work at LEGO. In fact, LEGO Group CFO and Executive Vice President John Goodwin may even tell you it can be a bit stressful, especially during times when the holiday season is almost just upon us. Kids (as well as parents) are starting to think about what they want for Christmas and chances are, it will include a box filled with LEGO’s famous bricks. To this, Goodwin admits, “The high demand also puts a strain on our factories around the world.”
Indeed, sales have been growing at such as pace that it seems LEGO factories can’t make bricks fast enough. Moreover, LEGO spokesman Roar Trangbaek had also told CNN Money, “We will not be able to deliver all of the new orders coming from customers in the remainder of the year in some markets in Europe.” It is unclear which countries won’t receiving enough bricks from LEGO this year.
Sales of LEGO products has been at such a surge that the company was named the biggest toymaker in the world in 2014. As for 2015, LEGO reported a revenue increase of 23% during the first half of the year with global sales seen growing by 18%. This was led by a number LEGO’s hit product lines, including LEGO City, LEGO Creator, LEGO Technic, and LEGO Star Wars™.
Don’t think LEGO is not doing anything to keep up with the huge brick demands. In fact, the company recently announced that it is looking to step up its production line by expanding its factories in Hungary, Mexico and Denmark. This also means that LEGO is looking to add to their workforce as they announced that they expect to hire 3,000 more people in Mexico and1,600 more in Hungary. At the same time, LEGO is looking to add 100 more staff members in the factory located at the company’s headquarters in Billund, Denmark.
In addition, LEGO says it also opened another manufacturing site in Czech Republic and is looking to open its first factory in China by 2017. It is hoped that LEGO will not run out of bricks in the future.