Warner Bros. has recently announced that it is teaming up with basketball star and international icon LeBron James along with the star’s very own production company, SpringHill Entertainment. The said partnership will see James marking his “creative footprint” throughout the studio. Currently, there are plans for “television, film and original digital content” between Warner Bros. and SpringHill Entertainment.
Warner Bros. Chairman and Chief Executive Officer Kevin Tsujihara could not be happier with the company’s latest partnership. He said, “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.”
Meanwhile, James is looking forward to taking on some creative work that he can share with his fans all over the world. He said, “Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to ‘Uninterrupted’ and ‘Survivor’s Remorse,’ it’s always about connecting with people of all ages and providing unique content they can all enjoy.”
He added, “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”
SpringHill Entertainment was actually formed by James and his business partner Maverick Carter who is also the company’s chief executive officer. So far, they had done work on a lot of digital, documentary and feature films along with some scripted and unscripted TV. This include Disney XD’s “Becoming” as well as “Survivor’s Remorse” and “Uninterrupted.”
According to Carter, “In everything we do, we think long and hard about how we want to grow and partners that can help us bring our content to the next level. And we’re always looking for new, creative ways to explore ideas that haven’t been done before, and this partnership with Warner Bros. will open a lot of doors for that. We want SpringHill to be a leader in the original content-creating space, and this partnership with a major player in the entertainment industry like Warner Bros. will help us continue to grow in the right direction.”
Meanwhile, speculations that “Space Jam 2” might happen with James rose as it was recently revealed that Warner Bros. has just filed for new trademarks for “Space Jam” last month, according to Wired. The original “Space Jam,” which featured Michael Jordan and Looney Tunes, was a huge hit back in the 90’s.