Apple is very much in the news for testing new products and pre-planned product launches. Standing out from the crowd, an absolutely new story is getting all the attention amidst all monotonous news of product upgrades and launches.
Without naming any source, Business Insider, a reliable tech news website, reported that the brand is busy testing MVNO (mobile virtual network operator). The project is said to be similar to Google’s Project Fi.
Apple has been denying all the rumors of testing and plans of launching its own mobile network. Clarifying such, an Apple spokeswoman said in a statement, “We have not discussed nor do we have any plans to launch an MVNO.”
What is Mobile Virtual Network Operator (MVNO)?
A wireless service rented by a brand from network providers like Verizon, AT&T, Sprint and T-Mobile and then provided to their own customers is known as MVNO.
If Apple ever launches MVNO, this will not be the first company to rent wireless service. FamilyTalk Wireless and Republic Wireless are some of the companies that are already enjoying the service.
How does wireless business help the brands?
Owning a wireless service helps the brands provide the best service to customers while allowing the customers to pay directly for texts, calls and data to the company. In short, with no intervention from an outsider or a third party, the transactions become convenient and easy.
Even though Apple says that MVNO is nothing more than a rumor, we do not think that launching a service like this would not be a good idea. If Apple is not thinking about it already, it certainly should.